RSS 2.0How Influential Are You?
Fast Company, a magazine and website that empowers innovators to create the future of business, has recently begun a new experiment called The Influence Project. Its aim is to show what happens when your passive online audience is asked to act based on your suggestions. The result is a sleekly designed visualization of your online influence in action, ultimately locating the most influential person in the project.
Real influence isn’t really about the number of friends or followers you have; it’s about how successful you are in spreading your message across your entire audience. The Influence Project measures this by tracking the number of people who click on your link and any subsequent clicks from those who sign up as a result of your link, up to six degrees. Anyone who joins through your link and spreads their influence will, in turn, spread yours, accelerating your growth in the project. You’re ranked against your peers and the higher your influence, the bigger your photo appears on the site. Are you more influential than you think?
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In the same vein as Fast Company’s experiment, I ran across http://www.empireavenue.com a few weeks ago. The concept behind Empire Avenue is a stock exchange of friends “buying” and “selling” shares of one another based on their social influence through blogs, Facebook, and Twitter. Interesting twist on how your influence is perceived by your peers!