Defining SEO and SEM
Search Engine Optimization and Search Engine Marketing can assist in driving interested people to your specific website. However, many people are confused by what exactly these terms mean and just how much control you can have over your search engine listings.
Search engine marketing (SEM)
Search engine marketing involves creating paid ads that appear in Google or Yahoo! search results when people search using keywords that you have designated – and allocated money toward – as relevant to your site. Search engine marketing campaigns can be tailored to a specific geographic area, single service or product, or multiple services and products.
Search engine optimization (SEO)
Search engine optimization involves a number of technical programming and content-based techniques to increase the possibility that your website will appear in “organic”or free search engine results. SEO makes your website more “search engine friendly.” Parthenon incorporates SEO best practices in all developed websites and can help you evaluate if SEO tactics can help your existing site. It is strongly recommended to add SEO best practices to an existing website if your website has not been redesigned or updated in the last 18 months to 2 years.
