Once a reader looks at a publication and says, “I’ve read all this before,” you’ve lost them for life. Conversely, if he or she feels personally addressed, and is given information that’s actually useful, your connection to them is strong and durable.
Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress.
A great deal of time goes into your print publications, no matter what form they take. Putting that information online is a great way to demonstrate your company’s savvy.
Takei earned his 3 million Facebook fans with a mixture of humor and humanity. But he was awfully smart about building that community too.
With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn.
On Cyber Monday, deals become deals with all the rest, and the only competition method is a lowered price tag. But now we have #GivingTuesday with the fairest price tag of them all: the one that gives back.
What one Nashville candy company can teach you about the social media sweet spot.
Online and print strategies allow companies to maximize their events, but how do you do it the right way?
After much planning, you’ve executed your social media strategy. It’s been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?
Daily deal sites like Groupon and Living Social have changed the way many of us shop online. And, what started out as a movement for local companies to reach new audiences has turned into a way for companies of all sizes to reach audiences all over the world.
Whether it’s a multibillion-dollar, 16-day global broadcasting spectacle or your company’s social-media or print product, it’s never a good idea to take advice only up to a point.
Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place.
You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven’t asked for permission — or paid the photographer/artist.
