Write Shorter: 3 Ways to Get to the Point
Getting to the point can be tough. Here are 3 easy ways you can edit yourself to make your writing stronger.
writing
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4 Ways to Keep Website Content Fresh
We build a lot of websites for clients. It’s important to keep that sparkly new website current by keeping your content up to date. Here are 4 of the most common things that need to be updated regularly.
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Spelling and Grammar and Style, Oh My!
Confessions of a grammar nerd: I can’t be responsible for what might happen when you put punctuation marks outside of quote marks.
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Road King Magazine Wins 15 TWNA Awards
Road King magazine, published by Parthenon Publishing, won 15 awards, including the Best of 2013 Award for magazine writing, at […]
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5 Questions You Should Ask – and Answer – in All Your Content
In a world of constant communication, the 5 Ws of story writing have never been more important. Can you ask – and answer – them for your readers?
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Is That a Fact? Check
Every story needs facts. And every writer needs to be a fact checker. Those little bits of information are your […]
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Making the case for case studies
It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) […]
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Stop Bragging
The irresistible urge to attach a superlative when describing a business may please a CEO but it does little for the reader, who almost instantly filters those words out as noise.
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Stop Crazy Capitalization
On a recent flight on my favorite airline, I picked up a copy of Southwest’s in-flight magazine, Spirit. It is a great magazine, with a wonderful balance of small nuggets of information, entertaining stories and aspirational features about travel destinations. But there is one part of the magazine that I dislike with a passion: the CEO letter from Gary Kelly.
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Writing Math
You probably think writing happens without any sort of mathematical calculation. Not at all true!
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Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.
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Communication: Striking the Right Chord
Whether you’re reaching out to peers, employees, customers, or consumers, you must speak to them in a way that relates to them if you want to be heard.