How to Build a Solid Product Plan
It seems simple enough: If you’re listening to your customer, you should have a good idea of what they need. […]
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Communication Is Key!
Understanding and managing multiple facets of any project is vital to it flourishing. You have employees, budgets, timelines, vendors, scopes, […]
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Facebook Data Plots March Madness Fandom
For transparency’s sake, I’m the biggest hater of March Madness in our office. Jacky forced everyone here to fill out […]
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Custom CMS vs. Open Source
Can you build me a custom content management system? The quick answer is yes. The longer one is that we need to have a conversation about your needs.
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How to Speak Their Language: DiSC Profiles
We all have ways we prefer to interact. Our goal is to help our clients produce engaging communications, so we use DiSC to help us better communicate as a business and with each other.
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Zynga Inspires Hasbro
Hasbro and Zynga have come together to develop a line of games and toys based on some of Zynga’s characters and social gaming brands. Some of Zynga’s most popular games include FarmVille, CityVille and Words With Friends. Since old school Hasbro’s characterization of “games” has been associated with 80’s board games, this might mean a new definition of things to come for Hasbro.
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YouTube’s Top Ads of 2011
Over the last few years, advertisers have learned a few things on how to truly engage customers. They’ve started providing consumers the opportunity to become an active participant in campaigns by creating content that we want to share. Ads are earning their way onto screens via votes on YouTube, comments, sharing and liking on various social media platforms. Users are jumping on the bandwagon and creating spoofs or video responses; making campaigns even more successful.
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Is Google+ Thriving?
When Google+ first arrived, the clammer about how it would forever change the way we communicated and the jeopardy it posed to Facebook seemed pretty ominous. Would Google+ turn out to be the end-all-be-all choice over Facebook or find it’s own niche alongside Facebook as another up-and-coming social media outlet?
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Creative – To Be, or Not to Be?
Creativity, like beauty, is in the eye of the beholder. When presented with two fresh ideas, it often seems the tried-and-true wins out over the new and inventive, but why? A recent study was conducted by Jack Goncalo, ILR School assistant professor of organizational behavior and co-author of research to be published in an upcoming issue of the journal “Psychological Science”, explains his views.
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Engaging Customers to Share your Content
Sanjay Dholakia is CEO of Crowd Factory, the leading provider of crowd-powered marketing applications. He writes for Mashable that it’s not enough to enable your content to be shared; you have to creatively encourage it from your fans.
Why should I share your product’s campaign? Here are five good ways your brand can answer that question.
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Random Hacks of Kindness
Thousands of hackers have recently been working together for a huge hacking session over 19 cities. Random Hacks of Kindness has chosen three as the most outstanding applications.
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Search: Online “Filter Bubbles”
As Internet companies attempt to personalize their services to each user, there is an unintended result: we view an edited down version of reality that colors the world that we see. Eli Pariser discusses this in his latest TED talk that you can watch here.