Of Olympic Coverage and Failure to Satisfy …
Whether it’s a multibillion-dollar, 16-day global broadcasting spectacle or your company’s social-media or print product, it’s never a good idea to take advice only up to a point.
-
-
Picture This: Connecting Photogs With Bootleggers
Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place.
You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven’t asked for permission — or paid the photographer/artist.
-
5 to Follow: Tourist Attractions
Nashville is Music City USA. Visitors come here to hang out in the honky-tonks, listen to the buskers on Lower […]
-
It’s How You Say It
Are you typing in the written equivalent of, “thank you for calling” when you respond to a complaint or compliment?
-
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.
-
Maximize LinkedIn? Don’t Treat It Like Facebook
Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.
-
If Content Is King, Are You The Power Behind The Throne?
There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.
-
Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.
-
Seeing (And Hearing) Is Believing
Images help sell a story, which is why newsprint is usually livened up with photos. That holds true in the online world as well, where there are even more choices to augment even the driest copy. As is always the case, however, sometimes there can be far, far too much of a good thing.
-
Social Media: I Don’t Like Your Tone!
In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.
-
Find Your Favorite Paper (Or Not) With Interactive Site
The number of newspapers continues to decline at an alarming pace (at least for those of us who’ve worked in the industry for more years than we care to admit), but there a few stalwarts still remain.
Want to see who’s still spilling barrels of ink daily? Then visit this site, a part of the Newseum’s interactive offerings. More than 800 newspapers worldwide have agreed to take part in this exercise, so scroll to your heart’s content and sample front pages from around the country, even the globe. (They’re not edited in any way, so the content of some might throw you. As the Newseum says, “discretion is advised.”)
-
The Technology Waiting Game
Information is emerging about the businesses affected by the disasters in Japan, and how that will mean a gap in the supply chain for some key iPad parts.