Customers

PSI Facility Websites - Psychiatric Solutions, Inc.

Goal
Offer potential clients the information they need to make an informed decision about treatment and care.

Content
Detailed information on the facility, its treatment options, admissions process, clientele and history. Directions and contact information, including a hotline, are also provided.

Success
Through a combination of eye-catching design, engaging copy and search engine marketing, PSI's websites are now an important tool in attracting both investors and potential clients.

Integration
Our work with PSI is an excellent example of the ways in which integrated communications can help meet the needs of both a larger corporations and the smaller business units under its umbrella. The corporate website provides an overview of the company, while individual facility sites offer basic information to meet the demand of potential clients. The newsletter is an internal communications tool that creates a philosophy of care for all facilities, while the corporate and affiliate sites present that image to the outside world, as a means of building a relationship with investors, providers, agencies clients and the surrounding community. Appropriate content from the print newsletter is sometimes used on the website to provide a sense of the corporate culture. By utilizing our search engine marketing services, PSI has seen its business grow specifically through its online presence.