Customers

Road King - TravelCenters of America

Goal
Build brand loyalty among professional truck drivers
who stop at TravelCenters of America, and increase membership in their loyalty program, Road King Club.

Content
While other trucking publications focus on technology and trade news, the bi-monthly Road King takes a more scenic route. Profiles of interesting drivers, lifestyle features and fun new briefs blend with reader-friendly articles on work-related issues.

Success
Readers make the connection between the magazine, which is offered free of charge to drivers, and TA.

Integrated Communication

• www.roadking.com - Website for the magazine
• A bi-weekly prize giveaway is promoted on the site.
• The Road King enewsletter drives subscribers to the contest on the website.