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  1. Social Media Cautionary Tale: I Am Amazing

    We all know that guy, the one who brings every conversation back around to himself. And we don’t like him. Are you being “that guy” on social media?

  2. Stars, Stripes & Stories: Happy 4th from Parthenon

    Crack open a cold one and take a Fourth of July trip with us down memory lane.

  3. Product Placement: Don’t Be Too Obvious

    Party Time! Excellent! Remember back in 1992 (yeah, it’s really been that long) when Wayne and Garth featured products, in […]

  4. Competitive Analysis: 5 Steps for A Quick Start

    Read up on your rivals the right way with our competitive analysis quick start guide.

  5. A Case Study: Chappy’s on Church

    I’ll be the first to admit: I have a borderline unhealthy relationship with reality TV. Don’t worry though, I balance […]

  6. How to Build a Solid Product Plan

    It seems simple enough: If you’re listening to your customer, you should have a good idea of what they need. […]

  7. An Explosion Called Instagram

    Instagram’s exponential reach is really not about photography at all. It’s about the social community that has grown up around it.

  8. Is That a Fact? Check

    Every story needs facts. And every writer needs to be a fact checker. Those little bits of information are your […]

  9. Making the case for case studies

    It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) […]

  10. Communication Is Key!

    Understanding and managing multiple facets of any project is vital to it flourishing. You have employees, budgets, timelines, vendors, scopes, […]

  11. It puts the tasks in 5PM or else it gets the hose again

    Rewards are an effective way to motivate people, but as we’ve learned recently at Parthenon, there may be one motivator that works even better: punishment.

  12. Online Reputation Management: The Comments

    So you’ve been managing your online reputation per our snazzy four tips to get you started. Your LinkedIn and Facebook […]

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