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  1. Using Facebook to Fill Healthcare Seminars

    Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]

  2. Parthenon Helps HCA Celebrate Nurses Week

    Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]

  3. Better Tennessee Called ‘Content Marketing at its Best’

    When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]

  4. Reputation Management & My Daughter’s 1st Birthday

    What do reputation management and drinking too much at your daughter’s first birthday party have in common? More than you might think.

  5. Marketing M.O. – Be Effective, Not Just Different.

    Marketers love to tout the effectiveness of their new and different solutions. But is different really better?

  6. 5 to Follow: Healthcare in Nashville

    According to Nashville Mayor Karl Dean, the healthcare industry is Nashville’s largest employer – and the fastest growing. The industry employes over 210,000 people among an estimated 250 companies throughout Nashville! Among this fine group of companies, there are quite a few social media powerhouses. We picked 5 that we think you should check out:

  7. Mobile’s Role in Health Care Marketing

    Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a […]

  8. How Custom Publishing Can Improve Healthcare

    Last fall I attended a talk given by James Merlino, M.D., of the Cleveland Clinic. Merlino serves as chief experience officer, where he leads a variety of initiatives designed to create a better patient experience from first point of contact through discharge.

  9. Going Blue for Colon Cancer Awareness

    If you were to swing by Parthenon today, you might notice a trend: everyone is dressed in blue. The Colon Cancer Alliance has declared today Dress in Blue Day – a day dedicated to promoting awareness about colon cancer and encouraging people to get their colon checked.

  10. Paying Attention to My Own Editorial

    I recently wrote an article about skin blemishes and protecting oneself from the sun and skin cancer for one of our healthcare publications. The article prompted me to take a look at my own fair skin.

  11. Client News: StopColonCancerNow.com Launches

    One of our health care clients, AMSURG Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.

  12. Jargon be Gone!

    As soon as employees read the words, “synergistic opportunities” their eyes glaze over. Similarly, when customers read self-congratulatory prose about process management improvements, you’ve lost them. While the news being shared may be relevant or even critical to the intended audience, if it is masked in corporate jargon, it will never be heard. One of the most important things a CEO can do to improve his or her communication skills is to stop thinking about the audience and instead focus on the people in it.