Parthenon Publishing launches Relay to help national associations publish smartly
Parthenon Publishing is pleased to announce the launch of Relay, a new Web-based publishing tool designed to help associations with local chapters create more consistent and relevant publications for members.
Relay helps connect the needs of both the national office and the local chapters via a robust Web-based software platform. National organizations have news and information they wish to share with members. Local chapters have stories and area-specific events they need to inform members about. It is all-too common that instead of complementing each other's efforts, national and local offices send out separate publications to members to achieve their goals. Often these separate communications are not well-coordinated, duplicate information, and have entirely different designs. Multiple publications can confuse or frustrate the recipients.
Relay allows national offices and local chapters to collaborate and create a single publication that offers members both big-picture information and customized local content. In addition, since Relay centralizes writing, design and printing, most organizations see a reduction in both cost and staff time needed to create publications. When multiple chapters publish via Relay, production efficiencies can also lower costs.
"Membership organizations need to engage members and market back the benefits of membership," states Bobby Stark, president of Parthenon Publishing. "This is becoming increasingly more difficult as organizations have to compete for attention with other priorities in their members' hectic daily schedules. Creating publications that centralize information helps engage members. By including national content and local stories and events, associations can offer a variety of ways to empower and activate members."
To learn more about Relay, please visit www.RelayPublishing.com.
