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ONS Connect

The Oncology Nursing Society was looking for a new way to reposition their monthly membership newsletter, ONS News. The organization wanted to offer feature articles and news items on cancer care, health care trends and career growth. It also wanted a redesign that would appeal to younger nurses.

Parthenon worked with ONS and launched ONS Connect in 2007. The monthly magazine featured a new look, editorial content and layout that was designed to offer nurses high-quality information via short news and feature pieces.

A study of recipients of custom publications showed that 77 percent read at least one-fourth or more of a typical issue, including 33 percent reading all or almost all of it, with 18 percent indicating they skim their issues.

– 2007 Redex/Custom Publishing Council study

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Get in touch with us and find out how we can help you strengthen your relationship with customers through communications that engage, educate and activate your audiences.

615.627.2200