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Since 2003, Parthenon has published Road King for TravelCenters of America (TA). The 225,000-circulation customer magazine helps TA build loyalty among professional truck drivers who stop at TA truck stops. The publication also encourages membership in the Road King Club.
Road King is one example of a turnkey publishing solution offered by Parthenon — we manage the entire publishing process including ad sales, design, editorial and production.
In a 2007 Redex/Custom Publishing Council study, 79 percent of respondents recalled receiving the custom publication the study was tracking. On average, recipients spend 43 minutes reading or looking through a typical custom publication issue.
– 2007 Redex/Custom Publishing Council study
Get in touch with us and find out how we can help you strengthen your relationship with customers through communications that engage, educate and activate your audiences.