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Stop Watch, the official member magazine of the National Association of Truck Stop Operators (NATSO), helps truckstop and travel plaza owners increase profits and stay up-to-date on industry regulations and trends.
Stop Watch was redesigned by Parthenon in 2007. To learn more about the redesign and relaunch of Stop Watch, check out our Stop Watch case study.
In a study of custom publication recipients, 74 percent indicated they have taken at least one action in the last 12 months as a result of reading or looking through the publications. This includes fully 23 percent who made a purchase from/donation to the sponsoring organization and 18 percent who recommended the sponsoring organization to others.
– 2007 Redex/Custom Publishing Council study
Get in touch with us and find out how we can help you strengthen your relationship with customers through communications that engage, educate and activate your audiences.