Road King Insider
When TravelCenters of America acquired Petro Stopping Centers in 2007, TA brought two once competing brands, with different corporate cultures, under one roof.
Road King Insider, a bimonthly publication for TA and Petro's 23,000 employees at more than 230 truckstops across the U.S., promotes a unified set of corporate values for both brands. While a column by the CEO communicates the company's mission and values directly, the feature articles illustrate those corporate values in action through employee-focused profiles.