Content Marketing

Creating a captivating tale

A flashy website or eye-catching magazine may grab a readers attention - but can they hold it? As people search the Internet for information, do you have optimized content that search engines can find and individuals want to distribute through their social networks? Does your team of writers understand how to write in both the print and digital environment, and how they are different?

Many organizations spend countless days crafting creative designs and engaging graphics, with little thought given to the actual words on the page or screen. But what truly draws in readers the first time - and brings readers back again and again - is the content.

We understand the power of a good story, and we know how to keep your audience coming back for more. Parthenon’s editorial team can work with you to develop a content strategy and then create fresh, original, relevant content is what catches the attention of online and offline readers - and search engines.

Not every organization can afford a team of experienced writers on staff. That is where Parthenon’s award-winning editorial team can help. Our staff has experience writing in a wide variety of mediums, including the unique skills required to write for the Web. Our writers are available to help with a range of projects, from a single Intranet story to an industry specific white paper to the editorial for an entire magazine.