Email and eNewsletters

Delivering valuable communication

Everyone scrolls past the unwanted messages in their email inboxes, deliberately seeking out information that they can use. Parthenon understands how to create valued eNewsletters that don't get bypassed.

Whether standing alone or used as part of an integrated media strategy, an eNewsletter offers unique opportunities for connecting with the recipient. It can work as a supplement to an existing print publication or website, alerting readers to a newsbreaking article or informing association/club members of upcoming events.

The most significant advantage of an eNewsletter campaign is the ability to quickly track the results. Parthenon delivers comprehensive reports and analysis following each email to help improve existing campaigns and plan for future communications.

Parthenon stays on top of email trends and knows how to avoid common email pitfalls. Our eNewsletter services include:

  • Strategies to increase open and click-through rates
  • Integration with existing communication tools
  • Custom design
  • Editorial content development
  • List development and evaluation
  • Version testing
  • Analytics and campaign evaluation

To start or restart an email campaign, give us a call or drop us an email.