Social Media

Promoting connections and conversations

Jumping into new social media tools like Facebook and Twitter is a relatively easy process. Making social media work for your business and your brand is a very different story.

We believe that companies and associations do not need a “Facebook strategy,” but instead they need an overarching social media strategy that fits into an overall marketing and communications plan. How does an organization then get started with creating a social media plan? We recommend following Parthenon’s FLEP Model:

Find
Listen
Evaluate
Participate

What does each stage mean?

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