Parthenon Publishing is pleased to announce the promotion of Andy Hobbs from Strategist to Senior Strategist.
Andy joined Parthenon in November 2012, and he has become an exceptional member of the client service team in the past nine months.
Andy works primarily with Vanguard Health Systems, an owner of multiple hospital systems across the U.S. Under Andy’s leadership, Parthenon has led the content strategy and development for five Vanguard websites as well as design work for others. A sixth Vanguard website is in production now. In addition, Andy oversees multiple market-specific campaigns, which include social media and custom e-Newsletters.
Before coming to Parthenon, Andy was a senior account manager at Concept Artists, LLC, where he worked with Wells Fargo, Nike, TBA Global and Cuervo. He holds a bachelor’s degree in history from Williams College.
Andy views strategy as more than just a spreadsheet or “to do” list. He believes that full engagement in a company’s vision is necessary from senior management on down, as well as a robust strategic plan. That, in turn, will generate the buy-in needed to separate the business from its competitors and ensure growth and success.
Nashville-based Parthenon Publishing provides print and digital custom publishing services to help clients foster stronger relationships with their customers and employees.