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  1. 3 Effective Interviewing Tips for Writers

    Having written for a variety of different industries, I have one role model I try to follow each time I’m […]

  2. Successful online marketing strategy goes beyond the website

    Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]

  3. 4 Tips for Targeting Your Facebook Posts

    How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.

  4. Complicated Topics, No Jargon

    When messaging must reach people who are not immersed in industry jargon, using it just creates confusion. So how do you translate a tough topic to a broad readership? Here are 3 good ways.

  5. 6 Most Important Blog Metrics

    If your company has been blogging for a while without seeing an increase in website traffic, it may be time to rethink your strategy. Blog metrics can help you understand how your audience is finding you and the type of content that you should feature.

  6. The Customer Persona, Revisited

    A persona refresh forces you to rethink how you view and communicate with customers.

  7. Engaging Your Readers the Old School Way

    The writing team here at Parthenon is made up of a bunch of rockstars. The nice part of my job […]

  8. 6 Steps for Relaunching Your Company Blog

    A company blog without content is like a ghost town in the Old West—abandoned, with few signs of inhabitants, and […]

  9. Parthenon Helps HCA Celebrate Nurses Week

    Parthenon is pleased to play a role in helping HCA celebrate Nurses Week (May 6-12, 2016). We do so each […]

  10. Better Tennessee Called ‘Content Marketing at its Best’

    When it awarded Better Tennessee magazine first place as the “Best Print Publication,” the Ragan 2015 Content Marketing Awards called […]

  11. The 3 Easiest Ways to Find Blog Content Ideas

    Most companies today know the importance of maintaining an active blog and producing content on a regular basis – for […]

  12. Lessons in Storytelling from a Sausage Biscuit

    After getting a biscuit with sausage breakfast sandwich one Sunday morning, I realized that I had seen the power of storytelling in action.

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