Our Blog

  1. all
  2. Content Marketing
  3. Email
  4. Employee Communications
  5. Etc.
  6. Healthcare
  7. Inside Parthenon
  8. Print
  9. Search Engine Marketing
  10. Social Media
  11. Unsung Nashville
  12. Websites

  1. So You’re A Publisher. Now What?

    Today more than 90 percent of companies use content marketing to drive sales, but many forget what publishing is about at its core. Here’s a reminder.

  2. Creative Campaigns Can Come From Stupid Ideas

    The reality series The Pitch taught me how stupid ideas can lead to creative campaigns.

  3. 5 Questions You Should Ask – and Answer – in All Your Content

    In a world of constant communication, the 5 Ws of story writing have never been more important. Can you ask – and answer – them for your readers?

  4. I Don’t Want To Write a Blog Post Either

    Here’s the absolute truth about our blog posts at Parthenon: We all struggle with them. We grouse that we have […]

  5. Comments: More than bottom dwellers

    Build your brand! Get people talking! Love those comments and respond to them right away! The drumbeat of advice for […]

  6. 3 Ways to Beat Deadline Dread

    Deadlines often bring difficultly. These 3 easy steps of proper planning can help save your sanity.

  7. Expand Your Reach with LinkedIn Sponsored Updates

    While almost all marketers are using content marketing tactics as part of the overall marketing strategy, one of their biggest […]

  8. Social Media Cautionary Tale: I Am Amazing

    We all know that guy, the one who brings every conversation back around to himself. And we don’t like him. Are you being “that guy” on social media?

  9. Competitive Analysis: 5 Steps for A Quick Start

    Read up on your rivals the right way with our competitive analysis quick start guide.

  10. Is That a Fact? Check

    Every story needs facts. And every writer needs to be a fact checker. Those little bits of information are your […]

  11. Making the case for case studies

    It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) […]

  12. Share and Share A Like

    Facebook “likes” will always be important. But not as important as “shares.”

12345