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  1. Parthenon’s Unum Magazine Receives Best of Show

    Parthenon’s work for Unum was recognized by the Insurance and Financial Communications Association (IFCA) with a Best of Show award […]

  2. Audience Awareness Drives Success

    The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.

  3. How to Give a Good Interview

    Preparation for and understanding the interview process can help you get your point across clearly, while also giving a good story.

  4. 3 Common Custom Magazine Mistakes

    You can spend a lot of money to produce a beautiful magazine but still fail to excite or entice readers. Here are three tips to make sure you have an attractive and engaging publication.

  5. Creating Error-Free Copy

    The human eye may not be able to catch every error, but striving for the perfect piece of copy starts with a few simple proofing measures.

  6. Content That Works

    Too often newsletter articles come across as lectures from above. To keep your audience reading so that they actually absorb the information you are offering, you need to follow a few key steps.

  7. Find Your Favorite Paper (Or Not) With Interactive Site

    The number of newspapers continues to decline at an alarming pace (at least for those of us who’ve worked in the industry for more years than we care to admit), but there a few stalwarts still remain.

    Want to see who’s still spilling barrels of ink daily? Then visit this site, a part of the Newseum’s interactive offerings. More than 800 newspapers worldwide have agreed to take part in this exercise, so scroll to your heart’s content and sample front pages from around the country, even the globe. (They’re not edited in any way, so the content of some might throw you. As the Newseum says, “discretion is advised.”)

  8. The MATS Experience

    The Mid-America Trucking Show ended on Saturday after an eventful three days. It was my first time at the show and it was an exciting, nonstop experience.

  9. Road King Magazine Wins 10 Awards

    Road King magazine, published by Parthenon for TravelCenters of America, received a total of 10 awards, including a Best of […]

  10. Headed to MATS

    Every year the Parthenon team heads to Louisville, Ky., to attend the Mid-America Trucking Show and represent Road King magazine, the trucking magazine Parthenon publishes exclusively for TA TravelCenters and Petro Stopping Centers.

  11. Magazine Apps Still Evolving

    Now, with the iPad and other tablets, magazines are going app crazy, trying to figure out how to reach readers.

  12. Just Zite It

    Have you ever wished there was a magazine custom-tailored to your world? Well, a new app called Zite promises to create a personal magazine experience on your iPad, and you don’t have to do much at all.

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