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  1. Successful online marketing strategy goes beyond the website

    Online marketing is only as good as the results it gets — so how to track, calculate and evaluate those […]

  2. A Retweet Cheat Sheet: Maintaining personal brand integrity

    In the eight years I’ve used Twitter to communicate I’ve refined a few best practices for myself. Let’s explore the […]

  3. 4 Tips for Targeting Your Facebook Posts

    How do you target the right people on Facebook so they’ll engage with you but also actually read what you write? There are lots of ways, but we picked four.

  4. Is My Social Media Campaign Working?

    I started a social media campaign — now what? You know your goals for your social media campaign (more Likes […]

  5. Using Facebook to Fill Healthcare Seminars

    Seminars are a great way for hospitals to reach out to patients with a particular medical issue. If they’re marketed […]

  6. Twitter Ads: 1 Suggestion You Shouldn’t Be Taking

    If you’re building a brand, targeting potential followers with a Twitter ad is great. But there’s one suggestion Twitter makes you shouldn’t be taking.

  7. Write funnier tweets in 140 character or less!

    I’ve been writing jokes on twitter for half a decade, and I’ve learned a thing or two about what folks like and don’t. Here are a few tips:

  8. How to Use Serialized Content to Keep Website Traffic Strong

    Serialized content has many benefits, including the ability to create a steady stream of website traffic and boost reader engagement.

  9. Going Mobli: Meet The Newest Social Sharing App

    Mobli is a social media app for photo and video-sharing, similar to Instagram, but a few key differences. Let’s check them out.

  10. 4 Facebook Security Settings You Should Know

    Hackers and thieves suck. Thankfully Facebook security settings provide some good tools to help you keep your account safe.

  11. How To Make Your Content Marketing Perform On Every Platform

    How to use every piece of an employee newsletter or magazine to maximize its value through content marketing on all your social media platforms.

  12. Facebook Reach: How Brands Can Stay Ahead of the Changes

    Marketers large and small are bemoaning the dramatic decline in the reach of their brands’ posts on Facebook. It’s something you should address, not ignore.

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