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  1. Web Design for Small Businesses in 2011

    Now that it’s 2011, all the top trends of 2011 lists are coming out. A noteworthy one I stumbled upon today is Mashable’s Five Design Trends for Small Businesses. What’s great about what we see coming up in 2011, is that many of these trends won’t require any more out-of-pocket expense to implement. They create a lot of bang with very few bucks, possibly even saving you some money, which is crucial to a small business. Here’s what you should see come our way in 2011.

  2. Google’s HTML5 Book

    “20 Things I Learned” is a good example of HTML5 and CSS3 and a great resource for web newbies. Many argue that HTML5 will become the next web standard, replacing Flash.

  3. Parthenon Launches Rascal Flatts/JFI “B1” Website

    This week, Parthenon launched a new website that represents a partnership between the country music group Rascal Flatts and The Jason Foundation, Inc., an organization working to prevent teen suicide. The new site promotes the B1 Project, an effort to educate youth and students on recognizing the warning signs of youth suicide and how to help a friend.

  4. Parthenon Develops Website for Flood Recovery

    When I found out that Parthenon had decided to offer its employees one paid vacation day to help with flood recovery here in Nashville, my first thought was how generous that was. My second thought was to ask myself what was the most effective way I could help my neighbors given one full day to help.

  5. Why is Web Usability Important?

    Not only is web usability important, it’s vital. In a competitive world of big-name brands and corporations fighting for the same space, you can’t simply launch a site and trust it’ll engage your audience. Developing your site from the ground up with the user in mind will increase the chances of conversion and gaining yourself a loyal customer base.

  6. Getting Website Visitors: It’s About Value, Not Glitter

    You can have the snazziest, coolest-looking site on the web, but if you ignore it after the launch dust settles, you’re missing a huge opportunity to capitalize on your investment.

  7. A New Site is Launched: RoadKing.com

    You don’t have to drive a truck to find the new Road King website interesting. Professional drivers will see their work lives reflected in the news and stories, but anyone who has ever used the nation’s highways can find something to relate to or to learn. Almost everything that we use in our every day lives, from food to computers to clothes to toys, is brought to us by trucks.

  8. Web Analytics 101: The Only Metric that Matters

    So often in Web Analytics, marketers get lost in a sea of metrics (unique visitors, average time on site, bounce rate, etc.) and quickly become overwhelmed and then, ultimately, walk way. However, with a bit of strategy, Web Analytics can be fairly easy to understand.

  9. B2B Website vs B2C Websites

    Is crafting an engaging website targeting consumers very different from creating a website for a business-to-business client?

  10. Itty Bitty City

    Readability is becoming more difficult as computers get smaller and screens go to handheld.

    Subpixel rendering is a way to increase the apparent resolution on a computer screen. The physical property of a pixel is composed of red, green and blue which are components that appear as a single color to the human eye. Using the relation between human eye and computer rendering can increase readability through the study of subpixels.

  11. Seven Steps to a Better Website

    It is a good practice to step back from your company or association website every few months and take a good hard look. But who has the time? Enter the Parthenon Seven Steps to a Better Website checklist. Much like the checklists that promise flatter abs in just minutes a day, this checklist takes only minutes but can have a very big impact on what your audience sees and thinks about you and your brand.

  12. Stock Art 101

    Stock art can be a lifesaver if you ever find yourself needing to add photos to a brochure, but lacking the budget to arrange a professional photo shoot. As the Web has grown, so have the number of stock art websites, so marketers have a wealth of choices when they are seeking art to enhance a marketing piece. But, there are limits to stock art. The article below answers a few of the most common questions we receive about stock art.

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