h2u News: Relay
HCA's consumer loyalty program, h2u (“health, happiness, you”), is a national program implemented at the local level by leaders at local HCA hospitals.
Communications from local h2u directors to local members were inconsistent and varied greatly in quality and content. Parthenon developed Relay, a Web-based platform that allowed the national h2u office to provide a framework and core content for a monthly newsletter, h2u news, and permitted local chapters to customize and add local news and events. h2u now produces 50 customized newsletters each month using Relay.
To learn more about Relay and how it might help your organization, please visit the Relay website.