Being “Social” on Social Media
There’s a reason why they call it “social” media. Being social and responsive is a key component to effectively using social media as a business.
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Tallying Up Twitter: Something for Everyone
We’re back with part two of four in our blog series covering the most relevant facts on the top social […]
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Guide to Social Media Manners
Where there is communication, there is a possibility to offend.
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The Rules of Engagement
Engagement is one of the most influential – and inexpensive – ways to reach your target audience through social media. The only cost to you is time, but as any good businessperson knows, time is money. But do you know what else is money? Money. And studies have shown that companies that engage with their audiences make more money than those that don’t, so use that to your advantage.
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Social Media: A Time to Tweet
Everyone knows that the real time exposure of social media sites like Twitter make them an invaluable commodity in today’s marketplace, especially when you have an event to promote. The problem lies in the fact that many people don’t know the correct way to use Twitter to promote, cover and summarize the proceedings in a way that is meaningful to their audience. Whether it is an event that your company is sponsoring or simply one you are attending, your knowledge and presence can be assets if you know how to tweet timely.
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Pin Interests with Pinterest
Pinterest is a social media catalog. You can browse, “repin,” like and comment on anyone’s pins without having to follow them. You don’t have to leave the site to create a board full of inspiration.
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Social Media – Not So Mysterious
If you’re thinking about dabbling in social media, or jumping feet first into the frenzy, there’s good news and bad news. The good news is — there’s a ton of “how to” information available at your fingertips. The bad news is – there’s a ton of “how to” information available at your fingertips. A ton. Thankfully, most of it is quite helpful. There’s just so much of it to sift through. Who has the time?
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Mapping Out Your Social Media Strategy
Social media is a lot like a road trip. If you want to stay on track and arrive at your planned destination, you need to create a strategy that will get you there, and it all starts with good content.
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Disconnect to Connect
Today I read a great blog post written by Richard Watson, the publisher of What’s Next (a website that documents global trends) and co-founder of Strategy Insight (a specialist scenario planning consultancy). The blog’s title, Why Doing Nothing is Often Better Than Doing Something, grabbed my attention. What Watson found was that he felt overwhelmed with too much information. He was drowning in the details of life and was missing the boat on being an innovative, creative deep-thinker.
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Just Zite It
Have you ever wished there was a magazine custom-tailored to your world? Well, a new app called Zite promises to create a personal magazine experience on your iPad, and you don’t have to do much at all.
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Investing in Social Media
More and more businesses are turning to social media as a marketing tool. While many people understand the tools, there are still a lot of questions about how to measure investments in social media.
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The Top Marketing Charts of 2010
Do you know the number one reason people “like” companies on Facebook? Are mobile campaigns more effective than online advertising? Which day is the best day to send an eNewsletter out to clients?
Answers to all of these questions – and more – reside in “A Year in Numbers” Top 10 Marketing Charts and Research Articles of 2010, a very interesting compilation of articles by Ann Handley, the chief content officer of MarketingProfs.