NASHVILLE – Parthenon Publishing has expanded its relationship with TravelCenters of America LLC (NYSE: TA) through a new, multi-year contract.

Parthenon has provided turnkey publishing and advertising representation services for TA’s Road King magazine for the past six years. Parthenon will also provide advertising sales services for many other media in and around the company’s more than 230 locations nationwide operating under the TravelCenters of America and Petro brands.

“We are pleased to earn the continued confidence of TA for its important customer communications vehicles,” said Bobby Stark, President of Parthenon. “And, we look forward to helping TA offer marketers a variety of new and existing ways to engage drivers at their locations.”

As part of the new contract, the total magazine circulation is expected to grow from 225,000 to more than 300,000 as a result of additional distribution to Petro customers. Road King has previously only been distributed through 165 TA-branded locations.

The new and existing media will be marketed by Parthenon collectively as TravelCenter Media. They include:

Road King magazine – a bimonthly magazine for professional truck drivers.
Interstate SpeedZone – a website created by Parthenon that is connected to TA’s Interstate SpeedZone Wi-fi network, which receives more than 80,000 visitors per month.
Location Media – Parthenon will offer advertising space on location wall media, fuel island pump toppers, and restaurant menus among others.
Digital media – email newsletter sponsorship, website sponsorship and in-store audio
Custom media – custom media creation for marketers wanting to engage professional drivers.

For more information about TravelCenter Media, visit: travelcentermedia.com