Parthenon Publishing Relaunches Health and Wellness Newsletter

January 27th, 2009

Publication has 50+ localized editions, total circulation of 80,000+

Parthenon Publishing recently relaunched a monthly member newsletter for h2u, a health and wellness organization and an affiliate of HCA.

The eight-page newsletter, Health2you Update, offers health news and local event information to h2u members. The newsletter is produced in more than 50 editions, with news about health screenings and other events for each local chapter. The total circulation of the newsletter exceeds 80,000.

Health2you Update is produced through Relay, Parthenon’s proprietary web-based publishing tool. Relay allows the h2u program’s national office to collaborate with local affiliates of the organization and create a single publication that offers members both big picture information and customized local content.

Each month the 8-page, four-color publication focuses on a specific health and wellness topic. The debut issue in January is devoted to “Understanding Healthy Weight.”

Parthenon’s Relay publishing technology was designed to help national associations collaborate with local chapters to create more consistent and relevant publications for members. Since Relay centralizes writing, design and printing, most local chapters see a reduction in both cost and staff time needed to create publications. When multiple chapters publish via Relay, printing efficiencies can also lower costs.

Health2you Update replaces the previous monthly member newsletter, h2u News. The h2u health and wellness organization is dedicated to helping people live healthier, more fulfilling lives.

Companies can distribute the h2u@work newsletter to employees and implement other h2u@work wellness programs as part of a unique partnership with HCA’s h2u program. The publication offers nationally provided content and pages available for customization by the local HCA hospital and participating business.

Check out the issue online.