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  1. Sephora Digital Marketing: Taking Your Retail Digital

    The cosmetic retailer Sephora has been a leader in the digital game since launching their website back in 1999. Always ahead of the times, they are continuously pioneering new strategies.

  2. Is a Facebook Contest Right for My Business?

    Why Have a Facebook Contest? Facebook is a great place for your brand to communicate with fans. Not only is […]

  3. Facebook Data Plots March Madness Fandom

    For transparency’s sake, I’m the biggest hater of March Madness in our office. Jacky forced everyone here to fill out […]

  4. Facebook Reveals Redesigned News Feed

    Last week, Facebook announced the most comprehensive update to their News Feed to date. The social network will begin rolling […]

  5. Parthenon Project Spotlight: Social Media

    At Parthenon Publishing, we’re a pretty modest bunch. We think we’re funny, but not all that funny. We think we […]

  6. Tools For Smaller Employers Seeking Employees

    Parthenon recently needed to find a new, talented, digitally savvy strategist to help grow our team*. To be sure we […]

  7. Instagram Your Business to Success

    Don’t write off Instagram as a tool for teens to post pictures of the sunset, their breakfast or a pair of new sneakers. Instagram is a valuable marketing tool and businesses should consider it as an aspect of their overall social media strategy.

  8. Key Metrics You Should Use For Social

    Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress.

  9. Takei Talks Social Media

    Takei earned his 3 million Facebook fans with a mixture of humor and humanity. But he was awfully smart about building that community too.

  10. Are you LinkedIn? 3 Easy Ways to get Connected

    With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn.

  11. Getting Savvy on #GivingTuesday

    On Cyber Monday, deals become deals with all the rest, and the only competition method is a lowered price tag. But now we have #GivingTuesday with the fairest price tag of them all: the one that gives back.

  12. Social Spotlight: Goo Goo Clusters

    What one Nashville candy company can teach you about the social media sweet spot.

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