Is your Facebook reach down? Nobody's talking about it, but we love the taboo. The possible cause, some solutions & a little bit of ranting. read more
Is Your Facebook Reach Down, too?
Andy Hobbs’s Archives
Marketing M.O. – Be Effective, Not Just Different.
Marketers love to tout the effectiveness of their new and different solutions. But is different really better? read more
Bobby Stark chosen as one of 30 Master Mentors of Launch Tennessee TENN program
Parthenon Publishing is proud to announce that President Bobby Stark was chosen to be one of 30 Master Mentors in the Launch Tennessee TENN program. read more
5 Ways To Write An Engaging Email Subject Line
What’s In A Subject? We’ve all done it. You write an email, maybe to a coworker or family member, and it’s so unimportant or trivial, you leave the subject line blank, paying no mind to creating an engaging email subject line. What happens next? You type out a quick email, … read more
Competitive Analysis: 5 Steps for A Quick Start
Read up on your rivals the right way with our competitive analysis quick start guide. read more
Is Your Brand Living In Real Time?
In the age of social media, real time marketing is key to success. Here are 3 ways to do it right. read more
Parthenon Project Spotlight: Social Media
At Parthenon Publishing, we’re a pretty modest bunch. We think we’re funny, but not all that funny. We think we can blog, but if you follow Avinash Kaushik’s instead, hey, we get it. We don’t need much fanfare. We do great work, and then we keep on moving. But, sometimes … read more
Key Metrics You Should Use For Social
Formulating an exact ROI from social media may be challenging, metrics can provide clues as to whether or not you are making progress. read more
Are you LinkedIn? 3 Easy Ways to get Connected
With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn. read more