Every once in a while, I like to take a poll around the office to try and learn just a bit more about my co-workers. And, this week’s poll was “What are the top three websites you could not WORK without or LIVE without?”
How Do I Rank Higher in Google?
So you’ve built a new website with a slick design, killer functionality and great content for your target audience.
Now what?
Privacy Matters: How Are We Using Social Media?
Fast Company recently published an article in which writer Farhad Manjoo argues that online privacy on services such as Facebook, Twitter and Google is not only elusive, but doesn’t even matter. The only thing that matters is that these new media behemoths provide a semblance of control with their privacy … read more
Tech Showdowns in 2010 (3 of 3)
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes … read more
Tech Showdowns in 2010 (2 of 3)
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than just price.
Tech Showdowns in 2010 (1 of 3)
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than on price.
My top three competitions to watch in 2010 are Google vs. Apple, Google vs. AT&T, and Google vs. Microsoft. In today’s post, I’ll explore Google vs. Apple
How (and why) to plan for interactive marketing
The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.
Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:
1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the
Social Media 101
Still wondering how to get started on Twitter or Facebook? Resources to help people of all skill levels enter – and get the most out of – social media.