Posts tagged social media participation

Social Media Killed the New Gap?

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The famous brand, Gap, learned a little something about branding and online communities last week that the Mad Men ad men couldn’t have seen coming.

Gap has held their iconic logo for over twenty years, and when they introduced a more modern logo, it didn’t have fans jumping up and down. Actually, the new logo was released quietly and without advertising, but fans still noticed. The iconic blue square that surrounded the white typeface of Gap was turned into a modern version that consumers didn’t appreciate.

How Influential Are You?

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Fast Company, a magazine and website that empowers innovators to create the future of business, has recently begun a new experiment called The Influence Project. Its aim is to show what happens when your passive online audience is asked to act based on your suggestions. The result is a sleekly designed visualization of your online influence in action, ultimately locating the most influential person in the project.

Have You Ever Wondered How To…

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So you have set up your Facebook page and just acquired a Twitter account in your name . . . now what? You were asked to include social media tactics as part of your PR plan for an upcoming event, but you have no idea how to plan an event in Facebook? You just received an invite to check out Google Wave, but should you even bother?

How (and why) to plan for interactive marketing

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The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.

Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:

1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the

Social Media: The Minimum You Should Do

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While social media may appear to be ubiquitous (especially to those of us in the industry), a quick scan of usage numbers indicates there are still a large number of people on the sidelines. In the U.S., Facebook claims roughly 60 million users, LinkedIn estimates it has 21 million accounts and estimates place Twitter’s users at close to 12 million. In a country with almost 250 million people over the age of 18, that leaves a lot of room for growth.

Why are email open rates deceptive?

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One of the most touted benefits of using email to communicate with customers is the ability to measure recipients’ interactions with the email, via extensive tracking systems. And the first statistic most companies look at is the open rate. Big mistake.

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