Jacky Kuerzi’s Archives

Product Placement: Don’t Be Too Obvious

Party Time! Excellent! Remember back in 1992 (yeah, it’s really been that long) when Wayne and Garth featured products, in particular Pizza Hut, Doritos, Pepsi and Reebok, in such an awkward way? They were talking about how giving their show’s news sponsor concessions would be selling out, a spoof on … read more

Is a Facebook Contest Right for My Business?

Facebook Contest

Why Have a Facebook Contest? Facebook is a great place for your brand to communicate with fans. Not only is it a free communication tool, but Facebook also serves as a database of consumers who are interested — or already brand loyal — and want to hear what you has … read more

The Language of Logos

A logo is a company's identity. It is often the first chance to communicate who you are and create a lasting impression on consumers. read more