When looking to hire a web designer, or a web design firm, it can be difficult to compare firms apples to apples. Here's a quick guide to assessing web designers and choosing the right one: read more
Matt Bigelow’s Archives
Designing a Search Engine Marketing Campaign
You've just finished your new website design and development project, and now need drive some serious traffic to your website. While social media can provide a low-cost opportunity to raise awareness of your new website, search engine marketing still creates (arguably) some of the best long-term benefits, if you're willing to make the investment.
Here are five easy steps to get started. read more
How Custom Publishing Can Improve Healthcare
Last fall I attended a talk given by James Merlino, M.D., of the Cleveland Clinic. Merlino serves as chief experience officer, where he leads a variety of initiatives designed to create a better patient experience from first point of contact through discharge. read more
Five Reasons to Outsource Content Management
Online, content grows stale fast. Whether you're trying to maintain a blog, a company intranet or a simple website, your content needs to stay fresh.
Many marketing professionals are eager to establish aggressive publishing schedules and schedule monthly content reviews. Unfortunately, these same marketing professionals are quickly pulled astray by the numerous other demands of their day job. read more
Super Mario Celebrates ‘Movember’
As I was perusing my RSS feeds today, I stumbled across a fantastic ad campaign put together by an agency in Singapore aimed at raising awareness of "Movember." (If you're unfamiliar with this newly minted 11th month of the calendar year, it's the season you'll notice an uncanny reemergence of the moustache, as men compete to raise funds for prostrate cancer research.) read more
Soles4Souls Founder Wayne Elsey Touts Twitter
Wayne Elsey, founder and CEO of Soles4Souls, a Nashville-based nonprofit organization that donates shoes to those in need around the world, spoke yesterday to NAMA, the Nashville chapter of the American Marketing Association, about Soles4Souls, its marketing strategy and its keys to success. read more
Video of the Week: Arcade Fire Teams with Google
This week Parthenon watched the (now famous) Arcade Fire video "The Wilderness Downtown," produced by Chris Milk in tandem with Google. To fully enjoy the video's features, you'll need to download Chrome, Google's internet browser. read more
Online Content Marketing on the Rise
A pair of New York Times' articles regarding content marketing caught my attention recently: After Drought, Hope for Shows Made for Web and Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd. read more
Parthenon Develops Website for Flood Recovery
When I found out that Parthenon had decided to offer its employees one paid vacation day to help with flood recovery here in Nashville, my first thought was how generous that was. My second thought was to ask myself what was the most effective way I could help my neighbors given one full day to help. read more
How Do I Rank Higher in Google?
So you've built a new website with a slick design, killer functionality and great content for your target audience.
Now what? read more