Parthenon Publishing is pleased to announce the addition of Tim Wickstrom as a Web Developer. Tim will create custom web solutions for our client’s online needs, as well as redesign existing sites and content to maximize engagement with their target audiences. Prior to Parthenon, Tim was one of the Web … read more
Parthenon recently needed to find a new, talented, digitally savvy strategist to help grow our team*. To be sure we were reaching as large a pool of applicants as possible and leveraging the latest and greatest job posting tools available, I reached out to a few marketing-savvy friends and asked … read more
Daily deal sites like Groupon and Living Social have changed the way many of us shop online. And, what started out as a movement for local companies to reach new audiences has turned into a way for companies of all sizes to reach audiences all over the world. read more
As marketers by trade and Nashville enthusiasts by choice, Parthenon wants to celebrate organizations employing creative marketing, advertising and social media efforts in our hometown! read more
According to Nashville Mayor Karl Dean, the healthcare industry is Nashville’s largest employer - and the fastest growing. The industry employes over 210,000 people among an estimated 250 companies throughout Nashville! Among this fine group of companies, there are quite a few social media powerhouses. We picked 5 that we think you should check out: read more
Nashville can be one hot, sticky city in the summertime. To combat the oppressive heat, Southerners have learned to keep the air conditioning on high and ice cream shops programmed into their GPS. What better way to keep up with all the latest flavors than through social media?
These five shops not only feature the best in traditional ice cream, soft serve and frozen ices, they also serve up a wealth of examples of how to use social media to drive sales. read more
Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, "content is king." It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative.
Whether they call it "content marketing" or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing. read more
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time. read more
Have you checked out Microsoft's search engine, Bing, lately? According to Kunal Das, a Microsoft Bing Evangelist, about 30 percent of us using Bing over Google for at least part of our searches. Bing's partnership with Yahoo - Bing serves up all of Yahoo's search results - helped double the company's market share to its current 30 percent. read more
Have you checked out Google's home page today? If not, it is worth a look (especially for those all of those who fancy themselves musicians in hour home town of Music City). What appears as an odd Google Doodle is actually music strings that allow you to compose (and record) a quick little number right on Google's home page. The art is meant to honor Les Paul, who would have been 96 today. read more