Last night I was thumbing through an issue of Esquire and came across a unique graphic to spell out how they were using multiple platforms to publish related content for the month of February. Each platform compliments the other with added value of exclusives found only on that particular outlet. Hopefully this strategy is already in place for your brand, or you’re at least thinking this way.
Content Marketing/Writing
The Top Marketing Charts of 2010
Do you know the number one reason people “like” companies on Facebook? Are mobile campaigns more effective than online advertising? Which day is the best day to send an eNewsletter out to clients?
Answers to all of these questions – and more – reside in “A Year in Numbers” Top 10 Marketing Charts and Research Articles of 2010, a very interesting compilation of articles by Ann Handley, the chief content officer of MarketingProfs.
Link Bait For Your Site
A frequently discussed topic at Parthenon is search engine optimization. This mysterious practice could be the answer to everyone’s problems – just turn up the SEO and we’ll be number one on Google in no time. Unfortunately, it’s not that simple and, not to mention, search engines update their algorithms … read more
Will Your Halloween Costume Go Unnoticed?
How should your approach to getting dressed up for Halloween also apply when creating content for your website, blog, Twitter, etc? Here are 4 tips
Content Marketing Report Outlook Positive
If you are looking for data on how B2B marketers are using content in their marketing programs, there is a new report that will provide some interesting insights. Joe Pulizzi recently posted a report entitled 2010 B2B Content Marketing Benchmarks, Trends and Budgets on his Content Marketing Institute website and it is filled with great information.
Top Content Marketing Blogs – Updated!
One of our favorite content marketing bloggers and authors, Joe Pulizzi, has re-released his list of the the top blogs covering content marketing. He has posted the list nine times (counting his latest list) and the list is worth bookmarking.
Take Time to Develop a Content Strategy
So you have interviewed your corporate experts and taken countless hours to write an engaging white paper. What do you do with it now? Post it on your website and hope people stop by? Invest in a landing page and SEM campaign to help drive traffic to the paper? Post it on LinkedIn?
Getting Some Answers
Being a writer for many publications means a lot of interviews either by phone, email or in person. I never know what kind of interview subject I will get or how receptive they will be to what I would like to know.
Finding “the scoop” can prove difficult for some interviewers, because it all lies in the hands (or mind) of the interviewee. I’ve come to find some quick tips in coaxing the story out of subjects.story out of subjects.
Link Wars
I think about the links in articles on the Web, especially when I’m blogging. I purposefully put links in my writing and put them in for a reason. When I’m reading content, I click on a headline to read an article, then I am sent to another source of information, and maybe even another story. I may never make it back to the original content that I intended to read.
Getting Website Visitors: It’s About Value, Not Glitter
You can have the snazziest, coolest-looking site on the web, but if you ignore it after the launch dust settles, you’re missing a huge opportunity to capitalize on your investment.