By infiltrating social media with all of the great items you can buy, these savvy Nashville retailers are making a big impact on local culture and their sales.
Content Marketing/Writing
5 to Follow: Healthcare in Nashville
According to Nashville Mayor Karl Dean, the healthcare industry is Nashville’s largest employer – and the fastest growing. The industry employes over 210,000 people among an estimated 250 companies throughout Nashville! Among this fine group of companies, there are quite a few social media powerhouses. We picked 5 that we think you should check out:
5 to Follow: Nashville Coffee Shops
Whether it’s a daily stop on the way to work or the first place you go the morning after a long night out, your favorite coffee shop is a warm and cozy home-away-from-home. You can meet, greet and eat at most good coffee houses, but one thing that sets Nashville … read more
5 to Follow: Nashville Sports Teams
Historically, Nashville has been known for its music, food and southern hospitality more than its ever been called a sports town. But recently, Nashville has become home to some of the leagues’ best sports teams and the best fans in the game.
5 to Follow: Food Trucks
Nashville is a thriving creative hub of local pride and talented businesses. As marketers by trade and Nashville enthusiasts by choice, Parthenon wants to celebrate organizations employing creative marketing, advertising and social media efforts in our hometown! On that note, we bring you an assortment of excellent Facebook pages, Twitter … read more
LinkedIn is a B2B Marketing Powerhouse
LinkedIn is an underappreciated powerhouse when it comes to B2B marketing. While most recognize that LinkedIn is a natural for courting a professional business audience, most marketers continue to pour many more resources into other channels, such as Facebook and Twitter. A recent study from HubSpot may cause them to rethink their strategy. It found that LinkedIn converted leads at a rate of 4:1 over Facebook and 7:1 over Twitter.
How to Get Subscribers to Open Your Email
In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers – opens, clicks, unsubscribes – gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line.
Strategy is Key to Successful Content Marketing
Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, “content is king.” It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative.
Whether they call it “content marketing” or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing.
Road King Receives 11 Awards
Last week, the trucking magazine Road King, a bimonthly publication that we produce for our client TravelCenters of America, won 11 Truck Writer of North America Communicator Awards.
Mingle with Your Audience
This week, I’m attending the Mid-America Trucking Show (MATS) in Louisville, Ky. With an attendance of more than 80,000, it is by far the largest gathering of professional truck drivers in the world. Parthenon has several employees attending on behalf of Road King, a 250,000-circulation magazine for professional drivers that we publish for TravelCenters of America.