How often do you Tweet? Too much? Too little? Not at all? Is there even a way to define what is “too much” or “too little?” Guy Kawasaki with Alltop (an avid Tweeter) commented on his Twitter habits in a recent post on American Express’ Open Forum website.
Custom Web Development
An Online Magazine Success Story: Unum One
Our last Parthenon Post (our enewsletter) featured an article about how best to present print magazine content in a web format. Our basic take is this:
“What readers want from a print magazine is not the same as what they want from a digital experience. People enjoy the portability and tactile experience that magazines offer. No matter how jazzy the user interface, digital editions cannot replicate the experience of consuming a physical magazine. And, while computer screens are getting larger and more brilliant, the basic design — “the user interface” — of a magazine feature story is not ideal for consumption via a computer screen.”
Basically, we are not huge fans of typical “digital editions” of magazines.
But what if a client wants to produce an online magazine?
Privacy Policy Changes on Facebook
When I signed into my facebook account this morning a window popped up announcing that facebook is changing its Privacy settings. I clicked “Read More” where a very easy to understand page filled explained how privacy on facebook works: “Privacy is built around a few key ideas: You should have control over what you share. It should be easy to find and connect with friends. Your privacy settings should be simple and easy to understand.”
Fast Company Blog: Social Media Tactics
Who would you rather do business with – an expert or a novice? Unless you are craving a challenge, working with an expert is usually the better choice. But, how do you position yourself as an expert in the world of social media.
Casual Games: Underutilized Online Marketing Tool?
I just finished writing the December edition of Pulse for Digital Nashville’s monthly newsletter. Each month, Digital Nashville takes a closer look at a trending topic on Nashville’s digital scene and this month I explored the topic of gaming and game development. One of the more exciting issues within that topic is how online marketers are increasingly offering casual games as part of their client’s marketing mix.
A New Site is Launched: RoadKing.com
You don’t have to drive a truck to find the new Road King website interesting. Professional drivers will see their work lives reflected in the news and stories, but anyone who has ever used the nation’s highways can find something to relate to or to learn. Almost everything that we use in our every day lives, from food to computers to clothes to toys, is brought to us by trucks.
Web Analytics 101: The Only Metric that Matters
So often in Web Analytics, marketers get lost in a sea of metrics (unique visitors, average time on site, bounce rate, etc.) and quickly become overwhelmed and then, ultimately, walk way. However, with a bit of strategy, Web Analytics can be fairly easy to understand.
Have You Ever Wondered How To…
So you have set up your Facebook page and just acquired a Twitter account in your name . . . now what? You were asked to include social media tactics as part of your PR plan for an upcoming event, but you have no idea how to plan an event in Facebook? You just received an invite to check out Google Wave, but should you even bother?
Coworking Coming to Nashville
Our very own Matt Bigelow writes the Nashville Pulse section of Digital Nashville’s eNewsletter. This month he wrote a piece about Coworking, or a type of work environment that “targets independent creative types who desire the sense of community and collaboration that comes from a shared work environment, without the bureaucracy of a corporate job.”
B2B Website vs B2C Websites
Is crafting an engaging website targeting consumers very different from creating a website for a business-to-business client?