Virtually everyone talks about the need for companies to produce content that engages their audience. Some common tactics are to ask a question, take a strong position on an issue, or just make the content easy to share via social media. However, few actually take the step of making the audience a key part of the content creation itself. Starting a conversation, and then asking the audience to actively participate will result in a higher level of engagement. The audience will be more involved and invested in the content. The content itself will continue to grow and improve
Content Marketing/Writing
It’s How You Say It
Are you typing in the written equivalent of, “thank you for calling” when you respond to a complaint or compliment?
A Memorable Reader Experience
Each year I eagerly anticipate the publication of Oxford American’s Southern music issue. It’s always high quality stuff and this year’s edition focusing on music from Mississippi is no exception. It’s chock-full of well-written and engaging stories, amazing design (just check out that cover!) and unforgettable images.
Mobile Marketing That Works
Now more than ever marketers must rely on their creativity, imagination and cunning to enhance the customer experience in new and exciting ways. Mobile is an exponentially growing and ever changing environment and it’s important to be aware of the current and potential marketplace your brands are headed toward. Understanding … read more
Boost Consumer Satisfaction via Facebook Live Chats
As a child, I analyzed presidential candidates in terms of general likeability. Every candidate was judged by the same criteria as my 5th-grade friends: “Do you smile when you talk to me? Do you treat the girls as equals to the boys? Would you share your Lunchable with me if my mom packed a ham sandwich?”
But the trump card that always won out when judging anyone was: “Are you a cat person?”
Coca-Cola’s Super Bowl Social Media
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke’s latest social media experiment: CokePolarBear.com. The new site will feature Coke’s adorable and popular polar bears reacting to the game in real time.
Coca-Cola Using Content Marketing to Double Sales
Coca-Cola has an ambitious plan to utilize content marketing as the central driver of its goal to double its business by 2020. For a company as big as Coke, that’s a lot of growth. And, for the marketing world, Coke’s approach is validation of the important and growing role of content in every company’s marketing efforts.
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.
Photographic Impressions
Most of the work I do as creative director involves an editorial product. That means finding a way to enhance words with photos and graphics. When veteran photographer Mark Tucker came to Parthenon, he laid out a project that was especially intriguing to an art director. His photographs had to be the focal point. Words were secondary.
What the New Facebook Insights Means to Marketers
If you’ve ever used Facebook insights, you’re no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big.