With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn.
Best Practices
Blogging Made Simple: 5 Tips to Generate Ideas
Businesses are finding that blogging is a good way to bring in new business and to keep engaging their existing clients. Here are a few tips to help spark your next blog topic.
Email Marketing Tips You Can Use Now
Once again, the ExactTarget conference, Connections 2012: Inspire the Future, was informative and impressive. Parthenon is a long-time partner of ExactTarget, an ever-expanding and robust email marketing provider.
Social Spotlight: Goo Goo Clusters
What one Nashville candy company can teach you about the social media sweet spot.
Red Bull: The Greatest Marketer of Our Generation
We’ve declared today “Red Bull Day” at Parthenon Publishing because Red Bull is the greatest marketer of our generation.
Sell Your Event Early, Keep It Alive Late
Online and print strategies allow companies to maximize their events, but how do you do it the right way?
4 Metrics for Calculating Social ROI
After much planning, you’ve executed your social media strategy. It’s been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?
Stop Crazy Capitalization
On a recent flight on my favorite airline, I picked up a copy of Southwest’s in-flight magazine, Spirit. It is a great magazine, with a wonderful balance of small nuggets of information, entertaining stories and aspirational features about travel destinations. But there is one part of the magazine that I dislike with a passion: the CEO letter from Gary Kelly.
Invigorate Your Intranet
(aka: How To Make Your Employees Give A Damn About Corporate Sharing) When employees hear the word “Intranet” they often imagine an endless procession of cubicles, red tape and TPS Reports. In order to combat that, we’ve created a cheat sheet to help you make your intranet engaging and empowering for executives and employees alike.
Of Olympic Coverage and Failure to Satisfy …
Whether it’s a multibillion-dollar, 16-day global broadcasting spectacle or your company’s social-media or print product, it’s never a good idea to take advice only up to a point.