I’m relatively new here at Parthenon, and still working on my elevator pitch. Over the past two months there have been several opportunities to tell people what I’m doing now, but after trying several versions, I still stumble a bit. So I went out in search of a simple approach … read more
You've written uniquely valuable content that appeals to your website visitors. Here's how you optimize it so that your audience actually sees it. read more
The technical aspect of SEO is important, but Google says good content - content people want to read - is key to effective SEO. Is yours really good? read more
Facebook "likes" will always be important. But not as important as "shares." read more
How do you keep all those paragraphs smooth while changing subjects from sentence to sentence and paragraph to paragraph in an article? The answer is transitions. read more
Too often newsletter articles come across as lectures from above. To keep your audience reading so that they actually absorb the information you are offering, you need to follow a few key steps. read more