As media platforms have multiplied and customers have become more bombarded, engaging them at the right time and in the right place is challenging. read more
Truck Stop Spotlight: Engage Your Customers Where They Are
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Just Zite It
Have you ever wished there was a magazine custom-tailored to your world? Well, a new app called Zite promises to create a personal magazine experience on your iPad, and you don't have to do much at all. read more
Designed to Spark Interest
When I saw the latest cover of Esquire magazine, I was immediately impressed.
"The Impossible" issue has done the impossible. read more
Video of the Week: The Wired Tablet Demo
This week the Parthenon staff viewed Wired magazine's video detailing how the publication might appear on a tablet computer. read more
Write for Readers
The title got me, and I immediately clicked through to read a health newsletter's article about the "25 diet-busting foods you should never eat." Strangely enough, the most valuable information was in the comments. read more