We live in a time of skyrocketing data consumption and high bandwidth use, but a recent session with the Parthenon crystal ball indicates that how we pay for this privilege is likely to change in the near future.
Communication
3 tips for crossing the print-digital divide
A great deal of time goes into your print publications, no matter what form they take. Putting that information online is a great way to demonstrate your company’s savvy.
The Language of Logos
A logo is a company’s identity. It is often the first chance to communicate who you are and create a lasting impression on consumers.
Blogging Made Simple: 5 Tips to Generate Ideas
Businesses are finding that blogging is a good way to bring in new business and to keep engaging their existing clients. Here are a few tips to help spark your next blog topic.
Getting Savvy on #GivingTuesday
On Cyber Monday, deals become deals with all the rest, and the only competition method is a lowered price tag. But now we have #GivingTuesday with the fairest price tag of them all: the one that gives back.
How to Speak Their Language: DiSC Profiles
We all have ways we prefer to interact. Our goal is to help our clients produce engaging communications, so we use DiSC to help us better communicate as a business and with each other.
What’s in a Name? TWC’s Winter Storm Naming
The Weather Channel has started naming winter storms. It’s a shrewd marketing concept but one which is starting a media storm of its own.
Coca-Cola is a Media Company
If you question whether brand marketing strategies are based on becoming media companies, the new Coke website has the answer.
Accentuate the Positive
Two Facebook posts I made recently taught me a lesson.
Sell Your Event Early, Keep It Alive Late
Online and print strategies allow companies to maximize their events, but how do you do it the right way?