The staff at Parthenon recently got together over lunch to talk magazines. Here are the key things great magazines do and the 10 magazines we love most. read more
3 Things Great Magazines Do & 10 That We Love
Magazines
3 Ways to Beat Deadline Dread
Deadlines often bring difficultly. These 3 easy steps of proper planning can help save your sanity. read more
Don’t Water Down Your Content
Once a reader looks at a publication and says, "I've read all this before," you've lost them for life. Conversely, if he or she feels personally addressed, and is given information that's actually useful, your connection to them is strong and durable. read more
3 tips for crossing the print-digital divide
A great deal of time goes into your print publications, no matter what form they take. Putting that information online is a great way to demonstrate your company’s savvy. read more
Road King Receives 11 Awards
Last week, the trucking magazine Road King, a bimonthly publication that we produce for our client TravelCenters of America, won 11 Truck Writer of North America Communicator Awards. read more
How to Give a Good Interview
Preparation for and understanding the interview process can help you get your point across clearly, while also giving a good story. read more
3 Common Custom Magazine Mistakes
You can spend a lot of money to produce a beautiful magazine but still fail to excite or entice readers. Here are three tips to make sure you have an attractive and engaging publication. read more
Creating Error-Free Copy
The human eye may not be able to catch every error, but striving for the perfect piece of copy starts with a few simple proofing measures. read more
Content That Works
Too often newsletter articles come across as lectures from above. To keep your audience reading so that they actually absorb the information you are offering, you need to follow a few key steps. read more
The MATS Experience
The Mid-America Trucking Show ended on Saturday after an eventful three days. It was my first time at the show and it was an exciting, nonstop experience. read more