In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers – opens, clicks, unsubscribes – gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line.
Best Practices
Strategy is Key to Successful Content Marketing
Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, “content is king.” It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative.
Whether they call it “content marketing” or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing.
Mobile’s Role in Health Care Marketing
Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a young demographic, go for it! If you’re catering to an older audience, don’t waste you’re time. But research is increasingly supporting the fact that mobile marketing for healthcare may be … read more
5 Social Media Mistakes to Avoid
Social media demands respect. Most individuals approach social media like it’s fun and games, but for businesses, such a carefree attitude could lead to the downfall of the company’s reputation.
Facebook Timeline: What You Need to Know Now
If you’ve been on Facebook for any significant amount of time, you have likely seen the mass disapproval that often accompanies change. And we’re probably about to witness another wave of that.
It’s How You Say It
Are you typing in the written equivalent of, “thank you for calling” when you respond to a complaint or compliment?
Honda, Matthew Broderick Have Super Bowl Ad Score
As we approach the big game this weekend, we are beginning to see “previews” of the Super Bowl ads online. Online-first release of ads is not exactly new, but it is a great way to leverage the significant investment of producing a television commercial worthy of the Super Bowl’s outrageous … read more
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.
Twitter Brand Pages Becoming More Like Facebook?
Twitter recently announced a redesign of its brand pages, and a few of the changes reflect Facebook features.
Maximize LinkedIn? Don’t Treat It Like Facebook
Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.