We all know that theories about what works on Facebook are plentiful, but sometimes sticking with what's simple is the best strategy. Here are 5 of the simplest - and best - tactics. read more
Social Media
Brands of the World
Over the weekend my daughter introduced me to a new game app called Logos Quiz Game. Apparently we're not the only ones enjoying this addictive game as it is ranked as one of the top free Apple App Store downloads this week.
The game involves identifying over 500 corporate logos past and present as you advance to increasingly difficult levels. Key parts of the logos are missing to make the game more challenging. You can also utilize Twitter and Facebook to get help from friends when you get stuck. read more
Beware of Autoposting Apps on Facebook
This is a warning to all Facebook users: beware of apps that automatically post on your behalf on Facebook. They are a serious threat to your privacy and your personal brand. read more
LinkedIn is a B2B Marketing Powerhouse
LinkedIn is an underappreciated powerhouse when it comes to B2B marketing. While most recognize that LinkedIn is a natural for courting a professional business audience, most marketers continue to pour many more resources into other channels, such as Facebook and Twitter. A recent study from HubSpot may cause them to rethink their strategy. It found that LinkedIn converted leads at a rate of 4:1 over Facebook and 7:1 over Twitter. read more
Outwitting Facebook Timeline
Timeline is here on Facebook, and it has completely changed the way companies interact with the customers who "like" them read more
Pinners Beware! (Read the fine print)
With fame comes... copyright issues? That seems to be the case for Pinterest, one of the fastest growing kids on the social media block, who is currently garnering attention due to what some consider questionable Terms of Service. In a nutshell: your Pinterest account could potentially get you sued. read more
5 Social Media Mistakes to Avoid
Social media demands respect. Most individuals approach social media like it's fun and games, but for businesses, such a carefree attitude could lead to the downfall of the company's reputation. read more
Facebook Timeline: What You Need to Know Now
If you've been on Facebook for any significant amount of time, you have likely seen the mass disapproval that often accompanies change. And we're probably about to witness another wave of that. read more
Zynga Inspires Hasbro
Hasbro and Zynga have come together to develop a line of games and toys based on some of Zynga's characters and social gaming brands. Some of Zynga’s most popular games include FarmVille, CityVille and Words With Friends. Since old school Hasbro’s characterization of “games” has been associated with 80’s board games, this might mean a new definition of things to come for Hasbro. read more
It’s How You Say It
Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment? read more