Deadlines often bring difficultly. These 3 easy steps of proper planning can help save your sanity. read more
Content Marketing and Writing
Don’t Water Down Your Content
Once a reader looks at a publication and says, "I've read all this before," you've lost them for life. Conversely, if he or she feels personally addressed, and is given information that's actually useful, your connection to them is strong and durable. read more
Know Your Audience
The Great Hamburger vs. Hotdog Paper-Folding Debate of 2012. Are your references relevant? read more
5 to Follow: Nashville Sports Teams
Historically, Nashville has been known for its music, food and southern hospitality more than its ever been called a sports town. But recently, Nashville has become home to some of the leagues' best sports teams and the best fans in the game. read more
Strategy is Key to Successful Content Marketing
Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, "content is king." It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative.
Whether they call it "content marketing" or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing. read more
It’s How You Say It
Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment? read more
Coca-Cola’s Super Bowl Social Media
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time. read more
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites. read more
What the New Facebook Insights Means to Marketers
If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big. read more
If Content Is King, Are You The Power Behind The Throne?
There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either. read more