Whether you’re going after a new job, hiring a new employee or vetting a new vendor, it’s good to be able to size up your potential partners to see how well your personalities mesh. read more
Picking The Right Partners
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Is That a Fact? Check
Every story needs facts. And every writer needs to be a fact checker. Those little bits of information are your proof for skeptical readers, or they can add color to a story that would otherwise be dull. Sometimes facts are easy. If you want to show the success of a … read more
The Rules of Engagement
Engagement is one of the most influential – and inexpensive – ways to reach your target audience through social media. The only cost to you is time, but as any good businessperson knows, time is money. But do you know what else is money? Money. And studies have shown that companies that engage with their audiences make more money than those that don’t, so use that to your advantage. read more
How (and why) to plan for interactive marketing
The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles.
Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010:
1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the read more
The Making of a Great Article
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The basics of storytelling don’t change much, no matter what you’re writing. Granted, celebrities may be more fun to write about than, say, the history of concrete — but there’s always a way to make a topic unique, engaging and helpful. And like any ability, writing well comes by practice and persistence. So what are the differences between a so-so article and a great article? Let’s see…