Hard work alone will not guarantee a successful outcome. Here are 7 tactics we use to chart our progress and ensure we're on the right track. read more
7 Ways To Make Sure Your Team Is Making Progress
Project Management
How to Build a Solid Product Plan
It seems simple enough: If you’re listening to your customer, you should have a good idea of what they need. Couple that with your ability to provide it as well and determine a long-term strategy for their product, and you’ve just delivered a well-rounded roadmap for success. Well, it’s not … read more
Making the case for case studies
It’s easy to brag on a job well done. It’s also smart business. When you’ve done something 1) right, 2) on time or ahead of schedule, 3) innovative, or 4) at or under budget, let the world know. But how? Consider using case studies. A well-designed case study has long-term … read more
Communication Is Key!
Understanding and managing multiple facets of any project is vital to it flourishing. You have employees, budgets, timelines, vendors, scopes, government regulations, risks and much more to juggle. One area of project management has the power to make or break it’s success, and that’s communications. We’ve all seen projects run … read more
It puts the tasks in 5PM or else it gets the hose again
Rewards are an effective way to motivate people, but as we've learned recently at Parthenon, there may be one motivator that works even better: punishment. read more
Of Olympic Coverage and Failure to Satisfy …
Whether it's a multibillion-dollar, 16-day global broadcasting spectacle or your company's social-media or print product, it's never a good idea to take advice only up to a point. read more
Picture This: Connecting Photogs With Bootleggers
Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place.
You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven't asked for permission — or paid the photographer/artist. read more
If Content Is King, Are You The Power Behind The Throne?
There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either. read more
Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers. read more
Project Triangle: Fast, Good or Cheap
The dreaded Project Triangle; something that I've been aware of, but recently found out that some folks have never heard of it. The project triangle is a graphical representation of the constraints that surround a project. These are cost, time and features/scope. It's a useful way to discuss how "having it all" sometimes isn't as realistic as we all might want it to be. I've heard the "I want it yesterday, with tons of bells and whistles, and oh yeah, I have a very tight budget." Don't we all? read more