After much planning, you've executed your social media strategy. It's been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success? read more
social media participation
5 to Follow: Nashville Sports Teams
Historically, Nashville has been known for its music, food and southern hospitality more than its ever been called a sports town. But recently, Nashville has become home to some of the leagues' best sports teams and the best fans in the game. read more
It’s How You Say It
Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment? read more
What the New Facebook Insights Means to Marketers
If you've ever used Facebook insights, you're no stranger to its updates and changes. And as you may have heard, Facebook is updating insights again and this time it’s big … really big. read more
Maximize LinkedIn? Don’t Treat It Like Facebook
Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners. read more
If Content Is King, Are You The Power Behind The Throne?
There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either. read more
Social Gift: Don’t Just Wish Them a Happy Birthday
Facebook birthdays ... they're everywhere. On average I have at least four connections a week with birthdays, so I feel like I see the posts all the time. It’s just part of the Facebook experience, but Mo Govindji, the co-founder of Social Gift, saw this as an opportunity. Instead of adding the same old bland happy birthday message to the pile, you and your friends can work together to purchase a nice gift for your buddy through Social Gift. read more
Social Media: I Don’t Like Your Tone!
In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process. read more
Engaging Customers to Share your Content
Sanjay Dholakia is CEO of Crowd Factory, the leading provider of crowd-powered marketing applications. He writes for Mashable that it’s not enough to enable your content to be shared; you have to creatively encourage it from your fans.
Why should I share your product’s campaign? Here are five good ways your brand can answer that question. read more
Foursquare Fever – Have You Caught it?
The social media world changes quickly. Last year, all the hip kids were flocking to Twitter. This year, social media savvy souls are joining Facebook Places, Foursquare and Gowalla, so called “geoscocial” or location-based services.
Unfamiliar with how location-based services work? You are not alone. read more